• Developed and managed communication strategy and efforts for sustainability program – Farm Friendly Direct.
• Crafted and implemented a variety of integrated marketing initiatives, including print, electronic and SEO, on-
time, and on-budget to bolster Farm Friendly Direct program.
• Developed messaging across all platforms including blog, website, newsletter, social media, POS and collateral.
• Managed and oversaw Walk for Water annual fundraiser event. Increased year-over-year attendance by 75%.